Representatives from different classes of the Bulgarian School of Politics “Dimitry Panitza” participated in a training how to present their philanthropic causes on a smart way and to become more successful good-sellers. The training, which was another one for School’s alumni working on philanthropic causes, took place on 13 June and included many fruitful discussions and exchange of ideas. The trainer was Mihail Stefanov, who is now responsible for the communication strategy of “The A21 Campaign” Foundation and prior was Communications Director at the National Network for Children.

During the training, the participants were introduced to the specifics of the vision and how it is different from the mission and the action plan of the cause. They also deepened their knowledge on different types of arguments and learnt how to combine rational and emotional arguments, so as to better present their causes. The trainer presented practices of effective visions of campaigns and causes from around the world, different ways for visualization and how trainees could create own posters and info graphics for their causes. In the last panel, the participants worked on a case study how to improve the vision of their cause and to better present it.

The training “Good-sellers – training for smart presentation of causes” was within the project “Inspiring Others, Generating Change and Transforming Society – Philanthropy as a Core Value of the Leaders”, financed by the Charles Stewart Mott Foundation.