Graduates of the Bulgarian School of Politics – current MPs, municipal councilors, representatives of the judiciary, businesses, civic organizations, lecturers were taught how to organize successful information campaigns for children’s policies. The training took place on March 24th in Sofia and brought together graduates of different cohorts of the School who were all interested in developing and implementing successful children’s policies and promoting good practices for children.
How do we organize an effective information campaign – organize an event, get into the media, challenge the interest of users in social networks, attract the attention of national and local authorities?
The answers to these questions were given to the trainees by the communication expert Mr. Mihail Stefanov. With a group task, based on a real problem identified in the analysis of the issues of the children from Southwest Bulgaria, the trainees had a simulation of an information campaign.
The “Strategic Planning of Information Campaigns for Children’s Policies” training takes place under the project “The Voice of Bulgarian Children”, which is funded by the Oak Foundation.